"Marti's business law and litigation skills
are head and shoulders above the rest."
I am pleased and proud to be recognized by the Best Lawyers publication as the Lawyer of the Year in Energy Law, and to be featured as the cover story for the Nevada Best Lawyers publication. I think that the author of the cover story did a great job capturing the essence of my background, experience, philosophy and attitude. I hope you will enjoy reading it.
Because nearly 85% of Nevada land is owned by the federal government, the bureaucracy that is the Bureau of Land Management’s (“BLM”) maze of rules, regulations and processes has seriously hindered development of solar projects. The BLM process has been so time-consuming and expensive that most developers gave up or went broke. The news of the Department of the Interior’s blueprint for a standardized Environmental Impact Statement is a huge step forward and hopefully will encourage more solar project development in Nevada on federal lands. Check out this article from Fox News Reno about this development. http://www.foxreno.com/news/news/state-regional/new-milestone-solar-energy-development-nevada/nP286/
Business acquisitions are complex transactions that can provide you with an opportunity to realize a good return on your investment or become a financial nightmare. To maximize the likelihood that you will close upon a deal that is right for you, you need to have an experienced business lawyer as part of your team. Because pre-printed forms and amateur advice are plentiful on the Internet, people may be tempted to believe that they can do it themselves. My first and most important advice to you is — don’t!. The purchase of a business is not a “DIY” project and the consequences of trying to do so can be disastrous.
Don’t be “penny-wise and pound-foolish”. If you are going to buy a business, engage an experienced business lawyer. For the purchase of a business to be a successful financial venture, you must have a contract that is tailor-made for you, your needs and interests, and terms and conditions that are favorable, or at the least acceptable, to you. That is why, if you have the opportunity, it is preferable for your lawyer to draft the contract. Yes, it involves more expense, but it also gives you an advantage because then the negotiations begin from your vantage point. The opportunity to gain more favorable transaction terms likely will outweigh the expense of having your lawyer draft the contract.
When assessing a business purchase opportunity, you should expect an experienced business lawyer to assure that certain fundamental issues are addressed. Here are just three examples of the important areas in which an experienced business lawyer can guide you.
1) Due Diligence
You need to make sure you know what you are buying before you sign a definitive purchase and sale agreement, or you may be blind-sided and find that there are serious problems about which you were unaware. So, you must have an adequate period of time in which to conduct your investigation and the seller must be contractually obligated to provide you with all documents relevant to your investigation and analysis. This period of time is know as a “due diligence period” or “feasibility period” and gives you the opportunity to evaluate the seller, its business and decide whether the deal is right for you. Your lawyer needs to negotiate an adequate amount of time for you to conduct your investigation and your right to terminate the deal if you investigation reveals information with which you are uncomfortable.
2) The Escape Hatch
Your lawyer should advise you of the conditions under which you should not close the deal and make sure you have the right to terminate the purchase under those circumstances. What if the business suffers a catastrophic event between the time you sign the purchase agreement and the time of closing? You should not be obligated to consummate the purchase and deal with the catastrophe. What if you are not approved for the loan you need to consummate the purchase and thus, you don’t have the money necessary to fund the purchase? You need to provide for these contingencies. Otherwise, you may find yourself in an expensive and lengthy lawsuit and may be liable to the seller for significant damages for failure to close the deal.
3) Representations and Warranties
You need to require the seller to give you written assurances about the aspects of the business that are important to your decision to buy the business. Often, negotiations over representations and warranties reveal information about the business you may not have discovered during the due diligence period. An experienced business lawyer will explain to you what representations and warranties are necessary for your transaction. If you learn significant negative information in the course of negotiating the representation and warranties, then you will be in a better position to decide whether you want to proceed with the transaction at all or need to negotiate more favorable financial terms.
These are only three examples of important provisions that you need to make sure are part of your purchase agreement so that your promising investment does not turn into a financial disaster. Don’t go it alone. Make sure you have the advice and guidance of an experienced business lawyer.
Customer lists can be an important asset for competitive advantage in many businesses – insurance, real estate, stock brokerage and financial advice – the list goes on. When a person decides to leave his firm and moves on to another opportunity, the customer list often becomes a bone of contention. The departing employee believes that he invested his time, effort and energy developing the customer list and the relationships that followed. The company feels confident that because the customer list was developed while the employee was on its payroll, the customer list is proprietary to the employer.
However, the customer list was developed, the pivotal question really is whether the customer list is a trade secret. And not all customer lists are trade secrets.
Nevada’s Uniform Trade Secrets Act protects information that (1) derives economic value from not being known to the public; (2) is the subject of reasonable efforts to maintain its secrecy and (3) cannot be “reverse engineered” – recreated by legitimate public means. Element 1 is self-explanatory; it is only valuable if it is a secret. Element 2 may be less clear. Did the owner of the trade secret guard the secrecy of the information by labeling any documents “Confidential”, “Private” or “Trade Secret”? If the customer list was on a computer system, did the owner password protect access to the information? Did the owner limit access to the information within the company on a “need-to-know” basis? How widespread was the knowledge of the contents of the customer list within the company?
In this age of the Internet, perhaps the most interesting question is that posed by Element 3: the ease or difficulty with which the information can be properly acquired and duplicated by others. With the plethora of Internet resources that exist today, developing a “leads” or customer list that may mirror very closely the customer list of the former employer may be surprisingly easy to do – in which event, the customer list isn’t much of a secret.
The point of this discussion is that if you want to protect your customer list, you really can’t just rely upon the law of trade secrets. Best practices for a company who seeks to protect its customer list, or any other business process it believes and expects to keep proprietary, is to require anyone who will come into contact with what you expect and believe to be your trade secrets to sign a non-disclosure/confidentiality agreement. A proper drafted non-disclosure/confidentiality agreement requires your employee, vendor, supplier, etc. to contractually agree to what constitutes your trade secrets and thus, does not leave you exposed to the dangers of the analysis I described above.
Better safe than sorry. If you have information you considered to be essential to your business’ competitive, then have a comprehensive, properly drafted non-disclosure/confidentiality agreement.
Even when it seems like the subject matter is personal, such as renting a residence, Business Law 101 states that you still really do need a contract. I recently encountered an unfortunate example.
I was contacted by a gentleman who recently moved to Las Vegas and rented a residence. The landlord refused to enter into a lease and wanted to proceed only on a month-to-month basis. Red flag! Seriously . . . what landlord in this economy does not want the security of a long-term lease. The answer is a landlord that is unscrupulous and looking to take advantage of an unsuspecting tenant.
Within a few weeks after the tenant moved in, the landlord demanded a 25% rent increase. Expecting that the tenant would be hard-pressed to object after spending a significant amount of time, effort, energy and money to move, the landlord sought to take advantage, knowing that it would be a serious hardship to move again in such a short period of time.
The people with whom you deal, personally, commercially and professionally, will give you a variety of reasons why you don’t need a written agreement with them. Be afraid . . . be very afraid. People who deal with each other honestly are not afraid of putting those agreements in writing.
I can’t tell you how many times clients have come into my office and said “I am starting a new business with my best friend [brother, sister, mother, cousin, etc.]. We have a great idea. We share this vision. We have a great relationship. We are never going to have any problems about how to handle our business relationship. We don’t need a contract.”
Guess what happens six months later when the problems begin. One person hasn’t quit his full time job because he can’t afford to and the other person, who really couldn’t afford to quit his job but did, is shouldering a disproportionate amount of the responsibility for the new venture. The person who still is working his full time job is an “equal partner” but isn’t contributing equal time, effort and energy to the new venture but thinks he still is entitled to an equal voice in how the business is managed, and more importantly, when the new business starts making money, he believes that he is entitled to an equal share of the profits. The person who has been handling the workload for the new venture doesn’t see it the same way. After all, since he has been contributing the majority of time, effort and energy to make the business work, shouldn’t he be able to call the shots from a management point of view and be paid for his efforts doing so. But there is no written agreement defining their respective duties and responsibilities, rewards for the success in the business, or rights and obligations in the event of its failure.
Business is business, no matter with whom you are doing business. I understand that, at first, it may seem awkward to have to address business issues in a direct and more formal manner with someone you have a personal relationship. But trust me when I tell you that, after you overcome that initial discomfort, you will feel better knowing that the parameters of your relationship are clearly defined, and everyone knows what to expect. As counterintuitive as it may seem, in the end, it really does make everyone feel better. Additionally, ensuring clarity about paychecks is crucial for maintaining harmony in both personal and professional relationships.
Marti Ashcraft has been invited to speak at UNLV’s Renewable Energy Roundtable on February 7, 2012 from 5:30 to 7:30 p.m. at the UNLV Science and Engineering Building Auditorium (SEB 1131) to discuss renewable energy policy in Nevada and the United States. Marti will be joined by Lydia Ball with the Clean Energy Project and Pete Konesky from the Nevada State Office of Energy. The program will start with introductions and short presentations by each of the speakers, and then move to a roundtable format to discuss renewable energy policy issues. The roundtable portion of the program will be moderated by Professor Bret Birdsong of the UNLV Boyd School of Law. The general public is welcome to attend.
It is always nice to have good news to share. U.S. News Media Group and Best Lawyers® in America released the 2011-2012 “Best Lawyers” and “Best Law Firms” rankings. I have been named a Best Lawyer in America for Energy Law and the Law Office of Martha J. Ashcraft has been name a Best Law Firm for Commercial Litigation and to hire family divorce solicitors.
“The mission of Best Law Firms from the start has been to help guide referring lawyers and clients – from the country’s largest companies need corporate legal advice to individuals needing to get a divorce or write a will find it
“Best Lawyers® is the oldest and most respected peer-review publication in the legal profession. For over a quarter century, the company has helped lawyers and clients find legal counsel in distant jurisdictions or unfamiliar specialties. The 2012 edition of The Best Lawyers in America includes lawyers covering all 50 states and the District of Columbia and is based on more than 3.9 million detailed evaluations of lawyers by other lawyers. Best Lawyers® also publishes peer-reviewed listings of lawyers in nearly 70 other countries, covering many of the world’s major legal markets. Best Lawyers® lists are excerpted in a wide range of general interest, business and legal publications worldwide, reaching an audience of more than 17 million readers.”
Don’t you want a Best Lawyer in America protecting your interests? Call me at 702-562-4010 or email me by using the Contact page.
I am really excited to announce that I am featured in the first edition of CRAVE Las Vegas, the Urban Girl’s Manifesto, the ultimate guide to women-owned businesses in Las Vegas. As stated by the CRAVE Company, “At CRAVE Las Vegas we believe in acknowledging, celebrating and passionately supporting local businesses. CRAVE Las Vegas is all about quality products and thoughtful service. CRAVE Las Vegas is more than a guidebook. It’s a savvy, quality-of-lifestyle book devoted entirely to local businesses owned by women. . . . We’ll introduce you to the inspired, dedicated women behind these exceptional enterprises, for whom creativity, quality, innovation and customer service are paramount.”
I am very honored to be one of a select group of women-owned businesses chosen to be profiled in CRAVE Las Vegas because my law practice embodies the values and ideals CRAVE Las Vegas represent – quality, customer service, innovation and creativity. I have practiced law in Las Vegas for over 30 years, assisting businesses large and small with everything from business formation and organization, contracts of every type, and business disputes, as well as energy law matter. If you would like to learn more about how I may be able to help you, then call me at 702-562-4010 or email me using the Contact page. If you would like to learn more about CRAVE, go to the http://thecravecompany.com/lasvegas.
